Colorectal cancer claims nearly 50,000 lives each year in the U.S. alone, and yet with appropriate screening it is among the most preventable and curable cancers. That’s why Mayo Clinic has collaborated with the national advocacy group Fight Colorectal Cancer for the last three years to encourage colorectal cancer screening. In 2014 we hosted an awareness event at Target Field in Minneapolis with the Minnesota Twins, and last year we produced a music video featuring Mayo Clinic staff.
For the #ScopeScope, Mayo Clinic Social Media Network Director Lee Aase volunteered to have his colonoscopy broadcast on Periscope, a Twitter-owned mobile video platform. More than 3,000 viewers joined live, and nearly 1,800 watched the archive in the 24 hours it was available on Periscope. Here’s the Mayo Clinic News Network story: